When was the last time you were delighted to receive a boilerplate cold email?
When was the last time you met a sales rep who wasn't close to burnt out?
In an age where consumer expectations are at an all-time high, selling has changed. Gone are the days when one-size-fits-all tactics could drive sales. As a result, conversions decline. Everyone loses.
The New Personalization Paradigm
Consumption is changing.
Once, buyers encountered and experienced products in a linear way. They entered a large, catch-all funnel, and were sold to as one of many.
Today, each buyer is one of one. They are savvy, they do their own research, they expect and demand personalization.
How to Adapt to the New World
The answer lies in AI-enabled sales execution. Here are the key ingredients:
- Connected Intelligence: Leveraging data science and machine learning to process vast amounts of customer data
- Automated Personalization: Creating tailored experiences at scale
- Predictive Insights: Anticipating customer needs before they arise
We envision a world where talented sales reps can effectively adapt to this new reality, to the benefit of both themselves and their customers.