Why We Built Bounti: Outcome as a Service with Humans and AI
Today, we announced $16 million in funding from Google Ventures, with additional participation from Floodgate, Bloomberg Beta, Haystack, Octave Ventures, and MS&AD. This is more than just an investment for us – it’s validation that our mission to fix something broken in sales and customer engagement is one the industry believes in.
Let’s be real – everyone’s rushing to automate, but in the process, we’re losing the personal touch. Your prospects and customers aren’t happy, and neither is the market. Sure, we want automation, but no one wants to talk to robots. With a new AI tool popping up every day (just check Product Hunt), it’s easy to forget that sales is still a people business. You can’t automate the human element out of the equation. That’s where we come in – we’ve built a solution that strikes the perfect balance.
That’s why we built Bounti – to turn off the noise – and offer an autonomous AI product for sales, marketing, and customer success teams that allows your people more time for people (your customers and prospects). At the heart of this is a $4.6 trillion question: How much of an impact will the merger of augmented human work and services change the way we all do business? (Hint: Quite a bit.) According to Foundation Capital, they framed the paradigm shift this way:
A skilled sales rep is accustomed to writing outbound emails, scheduling demos, following up, and meeting clients for dinner. AI can now do everything but eat dinner.
Bounti is going after an opportunity that combines salaries of jobs globally – $2.3 trillion in sales, marketing, software engineering, security, and human resources – as well as, according to Gartner, another $2.3 trillion spent on outsourced services and salaries across IT and business services.
AI will never fully replicate human judgment and experience, but the marketplace is very clearly changing. You need to change with it, which means you’re going to have to move at the new speed of business – via AI-powered efficiency – while maintaining the part that requires human touch. That’s why Bounti is here to help you and your teams.
Sales Has Lost That Loving Feeling
If you’re in sales or a buyer of anything, you’ve probably felt the pain of how much things have shifted recently. It’s exciting and overwhelming. But here’s the thing: AI has, in many cases, made sales more robotic. We’re seeing a flood of automated outreach that lacks personalization, and customers are exhausted. We hear it all the time – prospects want authentic conversations, not cookie-cutter messages.
At Bounti, we set out to solve that. We believe sales is fundamentally about people. AI can’t (and shouldn’t) replace the human connection that’s at the heart of every deal. Instead, AI should enhance your work, taking on the boring, time-consuming tasks so you can do what you do best – build relationships.
Research That Clicks: How Bounti Elevates Your Outreach Game
When we started Bounti, we had one goal in mind: to build the world’s first full-stack, full-funnel AI teammate platform designed to help go-to-market teams – sales, marketing, and customer success – work more efficiently without losing that human touch.
Instead of automating everything, we took a research-first approach. Bounti’s AI doesn’t just blast out emails at scale. We’re all about quality over quantity. Within five minutes, Bounti can research hundreds of companies, gathering fresh insights and helping you craft personalized outreach that actually resonates with prospects.
Research alone isn’t special. What your agents do with that research can be, if supplied in the right way, highlighting true differentiators – pains, gains, and talking points that mean something to the buyer. Influence is about reciprocity, and that’s why Bounti creates value for the seller and the buyer. You will understand and empathize with your target audience, and have the time to deliver true personalization, enhanced targeting, and meaningful engagement through the following:
- Curated news and research to boost target intelligence.
- Generative messaging that is immediately relevant to your target and editable by you.
- Pitches and product case studies to create zero ramp time for your sales team.
You still get to make the final call – add whatever messaging it is that makes your approach unique – because we know that real connections come from humans, not algorithms. It’s your choice and human intuition that makes outreach work and personalization actually personal.
Bounti’s AI Teammate Is A Game Changer for Meaningful Conversations
We’ve seen firsthand how Bounti is transforming sales for our customers. Bernie Kassar, CEO of Latitude 39 and former CCO of Xactly, said: “Bounti allows for intelligent conversations to happen much faster by removing the mundane work that bogs everyone down. You only get one chance to make a first impression.”
That’s why your AI strategy needs a human in the loop, which is exactly why we built Bounti. We’re not here to replace your sales team. We’re here to free them up so they can focus on having genuine conversations that move the needle. That increases your productivity by as much as 20x, and reduces workload for that critical time needed to connect.
The Next Frontier of AI-Powered Prospecting is the Entire Customer Journey
With the help of this funding, we’re expanding our platform to help sales teams throughout the entire buyer journey. We’re starting with outbound prospecting, but that’s just the beginning.
Soon, we’ll have AI teammates working across marketing, customer success, and other areas that could benefit from automation with a human touch. Our vision is to support teams from the first touchpoint all the way through to customer success, with AI always working alongside you, never in place of you.
This isn’t just about tech for tech’s sake. We want to use AI responsibly, making it easier for sales teams to be more human, efficient, and successful. That’s what we believe the future of sales should look like.
Get Started with AI-Powered Prospecting in Minutes
If you’re curious about how Bounti can help your sales team work smarter, not harder, please give it a try. Our AI teammate will help you free up time, make your outreach more personal, and most importantly, allow you to focus on what really matters – your prospects and customers. Try Bounti now and start improving your research, efficiency, and approach in minutes.
Garett Scott is Vice President of Marketing at Bounti. He can be reached at g.scott@bounti.ai
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